FRA Conference and Awards 2026
IMPORTANT EVENT INFORMATION - PLEASE READ
Cultivating Customers: Growing Footfall and Return Visits
Join us in 2026 for the FRA Conference and Awards, an event dedicated to farm retail owners and operators. This year’s conference focuses on attracting more visitors and inspiring repeat custom, with practical insights, fresh ideas, and plenty of opportunities to connect with fellow farm retailers.
10 - 12 March 2026
Harrogate, North Yorkshire
The event unfolds across several inspiring parts, with a welcome evening out and about in Harrogate, Farm Retail Tours of some of the region's most successful retailers, celebrating the winners of the Farm Retail Awards at the Awards Dinner and, of course, the Conference and Trade Show.
More than just a conference, this is a chance to share experiences, celebrate successes, and return home with new ideas to cultivate loyal customers and strengthen your business for the future.
Event Schedule
In 2026, the FRA Conference and Awards will have a fresh new format! For the first time, the event will be hosted across two fantastic venues in the beautiful spa town of Harrogate, giving attendees a chance to enjoy different settings while still being part of the same unforgettable experience. Our venues are Cedar Court Hotel Harrogate and The Pavilions.
To help you plan your visit, please see the schedule below for venue information.
| Event Schedule – FRA Conference and Awards 2026 | ||
|---|---|---|
| Time | Activity | Venue |
| Day 1 – Friday, 12 June | ||
| 4PM - 6PM | Annual General Meeting | Cedar Court Hotel Harrogate |
| 6PM - LATE | Welcome Evening | Departing from, and returning to, Cedar Court Hotel Harrogate |
| Day 2 – Saturday, 13 June | ||
| 8AM - 5PM | Farm Retail Tours | Departing from, and returning to, Cedar Court Hotel Harrogate |
| (2PM - 5PM | Trade stand build | The Pavilions) |
| 7PM - LATE | Awards | Cedar Court Hotel Harrogate |
| Day 3 – Sunday, 14 June | ||
| 8AM - 5PM | Conference and Trade Show | The Pavilions |
Full session details will be released at a later date.
See further event information here.
Accommodation
Our nominated hotel, Cedar Court Hotel Harrogate, offering you a comfortable stay right in the heart of Harrogate. Take advantage of an exclusive FRA rate, available only until the allocated rooms are sold out. Book early to secure your place and enjoy a seamless event experience.
Single occupany, B&B, £119 (inc. VAT) per night.
Double occupancy, B&B, £133 (inc. VAT) per night.
TO BOOK:
Call or email the Cedar Court Hotel reservation team to book your accommodation, and quote the discount code below.
Telephone: 01423 858 585 (opt 1)
Email: reservation.harrogate@cedarcourthotels.co.uk
Discounted code to quote: RET100326
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See other itemsIMPORTANT EVENT INFORMATION - PLEASE READ
Cultivating Customers: Growing Footfall and Return Visits
Join us in 2026 for the FRA Conference and Awards, an event dedicated to farm retail owners and operators. This year’s conference focuses on attracting more visitors and inspiring repeat custom, with practical insights, fresh ideas, and plenty of opportunities to connect with fellow farm retailers.
10 - 12 March 2026
Harrogate, North Yorkshire
The event unfolds across several inspiring parts, with a welcome evening out and about in Harrogate, Farm Retail Tours of some of the region's most successful retailers, celebrating the winners of the Farm Retail Awards at the Awards Dinner and, of course, the Conference and Trade Show.
More than just a conference, this is a chance to share experiences, celebrate successes, and return home with new ideas to cultivate loyal customers and strengthen your business for the future.
Event Schedule
In 2026, the FRA Conference and Awards will have a fresh new format! For the first time, the event will be hosted across two fantastic venues in the beautiful spa town of Harrogate, giving attendees a chance to enjoy different settings while still being part of the same unforgettable experience. Our venues are Cedar Court Hotel Harrogate and The Pavilions.
To help you plan your visit, please see the schedule below for venue information.
| Event Schedule – FRA Conference and Awards 2026 | ||
|---|---|---|
| Time | Activity | Venue |
| Day 1 – Friday, 12 June | ||
| 4PM - 6PM | Annual General Meeting | Cedar Court Hotel Harrogate |
| 6PM - LATE | Welcome Evening | Departing from, and returning to, Cedar Court Hotel Harrogate |
| Day 2 – Saturday, 13 June | ||
| 8AM - 5PM | Farm Retail Tours | Departing from, and returning to, Cedar Court Hotel Harrogate |
| (2PM - 5PM | Trade stand build | The Pavilions) |
| 7PM - LATE | Awards | Cedar Court Hotel Harrogate |
| Day 3 – Sunday, 14 June | ||
| 8AM - 5PM | Conference and Trade Show | The Pavilions |
Full session details will be released at a later date.
See further event information here.
Accommodation
Our nominated hotel, Cedar Court Hotel Harrogate, offering you a comfortable stay right in the heart of Harrogate. Take advantage of an exclusive FRA rate, available only until the allocated rooms are sold out. Book early to secure your place and enjoy a seamless event experience.
Single occupany, B&B, £119 (inc. VAT) per night.
Double occupancy, B&B, £133 (inc. VAT) per night.
TO BOOK:
Call or email the Cedar Court Hotel reservation team to book your accommodation, and quote the discount code below.
Telephone: 01423 858 585 (opt 1)
Email: reservation.harrogate@cedarcourthotels.co.uk
Discounted code to quote: RET100326
Our payments are processed using : PayPal
